Google Ads
Cat Sanctuary Rescue in Goa
Overview
Why Do We Need Search Engine Marketing?
Google AdWords can help your brand’s online presence by boosting website traffic, increasing the number of clicks and conversions, get you leads, and also tell potential customers about your brand.
Google Ads for Charities
Running Google ads for a non-profit or charity can be beneficial in attracting new supporters and raising awareness of the services rendered.
The Client
CatSanctuaryGoa is a non-profit organization that works to rescue and shelter abandoned and feral cats in Goa, India, and take care of these animals until they can be adopted into safe, secure, and loving homes.
What We Did
To achieve CatSanctuaryGoa’s goals of increasing adoptions, and fundraising for the upkeep of the shelter, the team created an strategy to run a Google AdWords campaign. Three campaigns were made: CatSanctuary Adoption Campaign, Fund Raising Campaign and the Brand Campaign featuring 15 Ad Groups, 17 Ads and 840 keywords.
The primary goals of the three-week AdWords campaign were to:
1) Increase adoptions.
2) Raise funds for shelter upkeep.
3) Raise brand awareness through increase in website traffic.
The campaign managed to succeed in getting 1749 clicks at an average CPC of $0.08 at 1,38,969 impressions. Google Search Network was utilized to run the campaign.
The Brand and Adoption Campaigns drew the most traffic to the website. The ads used generated a surge in traffic that was never seen before the start of the campaign.
Relevant ads and keywords were important to the campaign’s success. A keyword combination that proved to be effective was the search term “cat adoptions” followed a target location, such as “cat adoptions India”.
The use of tools such as the Google Keyword Planner and Google helped us to assess and analyse both existing and potential keywords.
Working with the rescue provided us with valuable insights on taking up projects that involve non-profit organisation. The Google Ads campaign had a successful run, with 3 fosters found and 5 rescues managed during the campaign. Our strategies along with excellent communication with the rescue team truly made this project a memorable one.
More Successful Projects
Check out what else we’ve done for our clients!
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A website design project for an Interior Design firm.
Fit2Maxx
A website SEO project for a gym in South Goa.
The Vegoan
A branding strategy case study for an animal welfare NGO.
Let's Work Together!
If you’re starting out with a brand new business or looking for some fresh out-of-the-box ideas to give your brand a leg-up, we’d love to hear from you.